Why we do
what we do
We've always believed in the positive
benefits of movement. It's why we
develop products to support more people
to move for body and for mind.
Our purpose moves us
In post-war Japan, our founder, Kihachiro Onitsuka, saw a need for more than recovery—he
saw a need for hope. He believed movement could help, sparking a simple yet profound
idea: to uplift the world through sport. Since our founding in 1949, we have remained
devoted to creating products that get people moving and keep them moving. Because we
believe a body can change its mind. And because ASICS—'Anima Sana In Corpore Sano',
or a Sound Mind in a Sound Body—is more than a belief. It is and will always be our
purpose.
Our brands
Our brands empower people to move forward – whatever their lifestyle or sport -
because we believe that movement frees the mind and, by doing so,
helps people feel better.
Proving the impact
At ASICS, we’re committed to creating the highest quality products, whilst being driven by our purpose: to get
the world moving and keep them moving for improved wellbeing. To support this purpose, we collaborate with
and raise funds for well-known mental health organisations such as Mind (UK) and MIND Us (NL).
Additionally, we regularly conduct meaningful research projects such as ASICS Movement for Mind, the ASICS
Global State of Mind Index, Mind Race, Mind Games: The Experiment and Desk Break to bring to light the positive
influence of movement on mental wellbeing.
The Everyday Escape
You don’t have to go far to leave it all behind.Find out how your Everyday Escape is just 15 minutes away.
Mind's Best Friend
Does your four-legged friend motivate you to move?Science says, the chances are high.
Taking a desk break
Sitting for too long can be a danger to your mental wellbeing.Find out how much.
Mind Games: The Experiment
Can exercise boost even the world's sharpest minds?Explore the results.
Mind Race
Find out what happens with our mental state when we don't exercise.And how to turn it around.
State of Mind Index
A global study highlights the lifelong link between movement and our state of mind.
ASICS Movement for Mind
Science reveals what moves the human mind—it's refreshingly natural.
Partnering to move minds
Since 2021, our partnership with Mind has helped support
more people to improve their mental health through
movement. Together, we've raised valuable funds to power
Mind's physical activity programmes, encouraging those
of us with mental health challenges to stay active.
The partnership has also enabled the launch ofASICS Get Active running groups and supported vitalresearch into mental wellbeing in elite athletes.
“ I firmly believe that our purpose at ASICS, along with our dedication to quality and innovation are what
distinguishes us as a brand. With every product we create, we strive to uphold our founder's vision of uplifting
people's spirits through movement. Our name, ASICS, serves as a constant reminder to us that a
Sound Mind and a Sound Body go hand in hand, and it's our goal to help people achieve that balance in their lives. “
Gary Raucher, Global Head of Marketing
Our commitment to the planet
To help people achieve a sound mind in a sound body, we need a sound earth.
That's why we've made clear commitments to reduce our carbon footprint across
our business, globally. As the first sports company to have our emissions reduction
plan approved by the Science-Based Targets initiative (SBTi), we are committed to
driving meaningful change in the apparel and footwear industry.
CO2 Targets
Our goal is to achieve net-zero carbon emissions by 2050 and 63% CO2 reduction by 2030.
Sustainable Materials
We aim to use 100% recycled polyester in our shoes and sportswear by 2030.
Clean Energy
We're moving towards using 100% renewable electricity across our business facilities by 2030.
